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Pulling the Future Forward: How We Became the Company Our Customers Want Us to Be

One day in March, global travel came to a sudden halt. For Travelzoo, the largest place for travel and entertainment deals online, our future was uncertain.

We needed a restart, and fast. So, we turned to our members for answers. In fewer than 30 days, Travelzoo: (1) unveiled a new content strategy; (2) tightened the feedback loop between product, service, and marketing; and (3) cut new product cycle times from months to days. All the while, customer feedback redirected our marketing strategy and rewrote our service roadmap.

In the midst of a crisis, we successfully created a new value proposition during a time when the world was afraid to travel. Hear how we hit the reset button and stayed relevant.

Speaker Bio
  • Lisa P. Oswald

    SVP of Customer Service, Travelzoo

    Lisa P. Oswald is Senior Vice President, Customer Service at Travelzoo, based at the company’s headquarters in New York, where she is responsible for global service, quality and product operations since 2011. She is the recipient of the Gold Stevie Award® for Customer Service Executive of the Year from American Business Awards and Customer Service Excellence Award from the British Travel Awards, both in 2013. Lisa has successfully led the transformation of service organizations in both entrepreneurial, high-growth enterprises and traditional corporate environments. Whether as a change agent creating best-in-class service cultures or as an operations expert building the most efficient sales and service organization in an industry, she creates value for companies and consumers. Lisa is a proven leader who operates service organizations that improve a company’s competitive position and profitability, and creates high-performance cultures with a strong commitment to customer satisfaction and quality.