creating a positive impact in our world

In every conversation we have with our CX community, one truth stands out. This work is deeply human. It’s about people. And when people care, they lead with purpose.

That’s why Leading with Impact was created.

It’s a promise to channel our collective influence beyond the boardroom and into the real world, where our time, resources, and voices can make a lasting difference in the lives of our peers, friends, families, and the communities we serve.

Whether it’s championing mental health through our partnership with the National Alliance on Mental Illness (NAMI) or shining a light on causes that matter most to our organization, employees, and community, we’re building a platform for compassion in action.

When leaders lead with heart, change follows.

Programs We Support

Championing Mental Health

At Execs In The Know, we believe that mental health is foundational to a thriving workplace—and that change starts at the top. That’s why we’ve partnered with NAMI to help CX leaders create environments where mental wellness is openly supported, stigma is actively dismantled, and people feel safe to speak up. 

Our Stigma-Free initiative equips leaders with the resources, language, and frameworks to build workplace cultures rooted in empathy and trust. Through curated content, event programming, and distributed collateral, we provide practical tools for making mental health a shared priority across teams, brands, and industries. 

Let’s lead the way toward workplaces where mental health is part of the conversation, not hidden behind it. 

By aligning with NAMI, we’re not just advocating for better conversations around mental health; we’re taking action to foster more compassionate, resilient, and human-centered workplaces across the industry.

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Join us in taking action to be stigma-free. 

  • Mental Health Matters

    See how we’re partnering with NAMI to create stigma-free workplaces.


Fighting Childhood Hunger

We’ve proudly partnered with FEED, an organization that shares our values and our belief that every action can make a difference. Through our partnership, each attendee at our Customer Response Summit (CRS) conferences received a custom branded FEED bag, with every bag providing 10 meals to children in need around the world.

By March 2025, we were proud to have helped donate 10,000 meals to children around the world through the FEED Project, a milestone made possible by the collective power of our community.

“Leading with Impact is a commitment to aligning our business with purpose and making a difference. Whether it’s raising awareness about mental health and the need to build stigma-free workplaces through our partnership with NAMI, or helping to provide meals to children in need through FEED and No Kid Hungry, we believe in supporting causes that reflect the values of our team and community. Partnering with organizations like these has allowed us to amplify important missions and demonstrate that leading with heart in our business decisions can create real, lasting impact.”

 — Susan McDaniel, Co-Founder and COO, Execs In The Know

A history of purposeful
partnerships & initiatives

Our community has a long history of working hard to make a difference.

NAMI FEED Donate
Cancer Society Youth Villages No Kid Hungry

Reducing Our CRS Footprint

Small Changes. Big Impact.

Thanks to Our Business Partners Who Give Back

We’re proud to partner with businesses that choose purpose over promotion. Instead of traditional branded giveaways, many of our partners have embraced the opportunity to make direct donations to NAMI, supporting mental health advocacy and care where it’s needed most.

By investing in impact rather than items, these organizations are helping to shift the conversation, champion Stigma Free workplaces, and contribute to real change. Their generosity fuels our collective mission to prioritize mental wellness across the customer experience community.

Together, we’re proving that giving back is leadership in action.

Are You Ready to Lead with Impact?

Mental health challenges. Climate change. Rising inequality. The lasting effects of a global pandemic. These aren’t distant issues, they’re personal. They are causes our employees and our community care about.

We believe that leading with empathy isn’t just good leadership. It’s essential. Tackling complex challenges requires more than intention; it takes collective action, shared responsibility, and a willingness to listen, learn, and evolve together.

Because a better future isn’t built alone. It’s built together.