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CX Research

  

WE INVITE YOU TO EXPLORE OUR RESEARCH LIBRARY

Within the Execs In The Know community, a wealth of CX knowledge exists as a part of our CX Research library. As the appetite for industry research and data continues to grow, we will be evolving and taking our research to new levels. 

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  • CX Leaders Trends & Insights

    CX Leaders Trends & Insights reports provide in-depth insights into the experiences and perspectives of both consumers and practitioners alike, including analysis and commentary from Execs In The Know community members. The CX Leaders Trends & Insights reports are part of a series that is published twice yearly, including a fall Consumer Edition and a winter/spring Corporate Edition.

  • CX Hot Topics Research

    Deep dive into some of the hottest topics within the industry. From Industry-based Reports, to Self-Help Solutions, Gig, Work-From-Home, AI, and more – put your finger on the pulse of the industry and discover which topics are being discussed and investigated within the Execs In The Know community.


The 2024 CX Leaders Trends & Insights Corporate Edition

Key Finding

  • Seventy-three percent of organizations are currently investing in AI for their CX operations, up from 48% year-over-year
  • The most significant challenge for CX operations is “Legacy Systems/Processes/Tools,” with 35% of CX leaders naming this as their biggest challenge
  • Seventy-six percent of respondents described the influence of CX at their organizations as either “Extreme” (25%) or “Moderate” (51%), with only 7% describing CX’s influence as “Little” or “None at All”
  • More “Leadership Engagement/Recognition” is thought to be the top motivator for CX agents, with 59% of CX leaders naming it as one of the most effective

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Exploring Corporate Opinions on BPOs

Key Finding

  • 33% of those currently outsourcing said “Reduce Costs” is their primary objective for outsourcing, while 30% of those not currently outsourcing said “Reduce Costs” would be the primary driver should they outsource in the future (both top answers among each respective group)
  • Among the top concerns CX leaders have with outsourcing in general are Guarding Brand Equity/Reputation (65%), Program Performance and Quality (48%), Costs (38%), and Data Integrity/Security (35%)
  • 60% of survey respondents said they’d be willing to pay more for BPO services based on the suite of services and technologies offered by the provider
  • 50% of survey respondents expect no changes to their outsourcing situation in the coming year

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Experience & Loyalty Insights: A Research-Based Review — Retail & eCommerce

Key Finding

  • Among both “Loyalist” and “Non-Loyalist” consumers, “Provide Consistent, High-Quality Experiences at Every Touch Point” was the top answer when asked what Retail/eCommerce brands need to do to create an exceptional customer experience
  • On a five-point scale, 42% of consumers said Retail/eCommerce brands are providing “Better” or “Much Better” customer care compared to that of three years ago (pre-pandemic)
  • “Managing Cost, Including Rising Operational Costs” is expected to be the biggest CX challenge among most (56%) Retail/eCommerce brands in the coming 12 months
  • Only 36% of Retail/eCommerce brands consider themselves “Very Mature” or “Somewhat Mature” in using customer data to improve the customer experience compared to 60% across all industries

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CX AGENTS: A Survey of CX Leaders Regarding Their Most Valuable Asset

Key Finding

  • The four areas of agent improvement where companies are spending the most time, attention, and resources include Improving Soft Skills (26%), Increasing Training/Coaching Resources (24%), Raising Performance/Proficiency (22%), and Improving Processes and Tools (20%)
  • Problem-Solving Ability is viewed as the most critical agent soft skill in creating an exceptional customer care experience, indicated by 35% of survey respondents
  • CSAT/VoC/Effort (47%), Handle Time/Volume (43%), and Quality/Compliance (36%) are the most closely tracked agent-related KPIs among survey respondents
  • Sixty-two percent of agents managed by survey respondents are in a Hybrid work environment, compared to 23% strictly working from home, and 11% strictly working in an office

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THE 2022 CX LEADERS TRENDS & INSIGHTS - CORPORATE EDITION

Key Finding

  • 74% of CX leaders indicated their organizations are already taking significant or modest actions to address economic uncertainties
  • 86% of CX leaders felt their organizations were generally meeting the customer care needs and expectations of customers, the highest result since 2018
  • CX leaders report their single biggest challenges facing CX operations are: Legacy Systems/Processes/Tools (34%), Labor Force/Staffing/Agent Performance (27%), and Balancing Automation with Live Assist (11%)
  • Only 31% of CX leaders are “Very Satisfied” or “Satisfied” with their current CX technology stacks

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THE 2022 CX LEADERS TRENDS & INSIGHTS - CONSUMER EDITION

 

Key Stats

  • When asked about the most frustrating aspect of resolving a customer care issue with a brand, the top answer was “Difficulty in Reaching a Live Person” (42%), distantly followed by “Poor Agent Quality (Communication, Attitude)” (19%)
  • Text-Based solutions had sizable year-over-year (YOY) gains with 35% of consumers naming them as their most frequently used solution (compared to 45% for Voice-Based solutions)
  • 50% of survey respondents shared about their experience when it was a positive experience, whereas 80% of survey respondents shared about their experience when it was a negative experience
  • Only 44% of survey respondents were “Very Satisfied” or “Satisfied” with their most recent use of self-help, versus 28% who were either “Very Dissatisfied” or “Dissatisfied”

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THE 2023 CX OUTSOURCING INSIGHTS REPORT

  • The top objective for outsourcing among survey respondents includes Reducing Costs (30%), Meeting Staffing Requirements (25%), and Reducing Risk and Build Redundancies (19%)
  • Among respondents, the biggest causes for concern when it comes to work-from-home include Connectivity/Internet (48%), Agent Engagement/Supervision (45%), and Data Security (43%)
  • Thirty-three percent of survey respondents have been asked for price increases by their BPOs in the past 12 months
  • “Cultural Alignment” is the most important consideration among survey respondents when it comes to selecting a new BPO partner

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The 2023 Gig Customer Service Report

Key Finding

  • For the third year in a row, the number one reason why workers choose to be a GigCX Expert is “Flexibility”
  • GigCX Experts are highly educated, with 70% holding an undergraduate degree or higher
  • Seventy-nine percent of survey respondents have increased their budgets for direct hiring or outsourcing
  • The top cause of concern for service staffing in 2023 continues to be “Demand for Flexible Working,” indicated by 29% of respondents
  • Thirty-two percent of survey respondents feel chatbots have been successful in diverting traffic from humans in recent years

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2022 SELF-HELP SOLUTIONS: Exploring Consumer Experiences, Preferences, and Opinions

Key Stats

  • 25% of consumers have recently used self-help to resolve an issue, get an answer, or research/buy a product or service
  • 60% of those who recently used a self-help solution considered the experience “Very Easy” or “Easy,” compared to 16% who considered the experience “Very Difficult” or “Difficult”
  • 78% of recent self-help solution users with ultimately able to resolve their issue or get an answer using the self-help solution
  • 44% of survey respondent would not agree to providing a company with more information about themselves in order to receive better, more personalized self-help experiences

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