The Future of a Personalized Customer Experience

As with many topics, there is a before, during, and an after perspective to the COVID-19 pandemic, so we are now all looking at our customer experience (CX) strategies through a different lens. Personalized CX has been a strategic priority for many organizations in recent years for various reasons such as increased engagement, customer satisfaction, and loyalty. But the impact of COVID-19 has magnified its importance in conjunction with the ….

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