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Voice of the Player - Is Your Company Ready for This?

For Wargaming.net, player insights have always been a top priority. In an effort to act on their Voice of the Customer (VoC) strategy, the company developed an ambitious vision and an aggressive plan that included the implementation of one of the top VoC tools on the market. In doing so, Wargaming.net quickly came face-to-face with the reality that their organizational structure, processes and culture were not ready for such a far-reaching transformation. The company realized they had to first lay the groundwork, resulting in a rollback of the plan after great cost and effort.

Nonetheless, there is sometimes more to learn from failure than success. So join Elena Loucadou, Director of Player Relations at Wargaming.net, as she shares the journey and how Wargaming.net retooled at forged ahead to ultimately accomplish their end goal of advancing a successful VoC strategy (known as Voice of the Player in Wargaming.net parlance).

Speaker Bio
  • Elena Loucaidou

    Director of Player Relations, Wargaming

    Elena Loucaidou is a data driven professional with a background in Consulting, Finance, Marketing and Insights. She is currently the Director of Player Relations at Wargaming Group Ltd’s worldwide headquarters in Nicosia, Cyprus. Not unlike other international developers and publishers of multi-platform free-to-play games, Wargaming’s ability to retain players, happy players, is key. Players like good games, and they love great games, but they also have an ever increasing number of choices on what games they play and where to spend their play time. Understanding Players’ changing behaviors and needs by measuring, collecting and drawing insight from Player feedback is critical Wargaming’s growth and strengthening the company’s global brand in a highly dynamic and growing market. Elena is passionate about her players and has a proven track record of providing valuable and actionable insight to drive player happiness by working with and managing International and cross functional teams.