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DIGITAL ENGAGEMENT

Promote Your Expertise

When you have a strong message to be heard, Digital Engagement provides that immediate and lasting promotional punch. You can tap into an executive level audience that chooses to be part of the conversation, looks to be inspired by the solution knowledge you have, and be intrigued by subject matter experiences you’ve gained. While the development and production of high-quality digital assets can be a challenge due to limited marketing bandwidth and tools, Execs In The Know can be your marketing support and service extension to stay ahead of the curve. Digital engagement assets provide immediate value and serve as assets you can use for ongoing promotional purposes.

Sponsorship Opportunities

 

Co-Branded Webinars

Co-Branded Webinars are a great way to create a content-rich experience that fully engages the Execs In The Know community.

Unlike other formats, Execs In The Know Co-Branded Webinars create an environment for high interactivity, encouraging free sharing of ideas and concepts through an exchange of digital content. Execs In The Know can not only assist in the facilitation and moderation of a webinar specifically designed to feature your brand, we’ll also share our research, knowledge, and understanding of the customer experience community to help you choose a relevant topic that will resonate and deliver your message in a compelling way. We’ll also assist in building an audience and generating interest throughout the Execs In The Know community around the topic of discussion. Deliverables include full contact information as well as the completed webinar recording –an asset you can use ongoing.

Podcasts

Podcasts provide an additional way to share your thought leadership and best practices with our CX brand community.

These online interviews can be used to highlight your brand’s thought leadership, new technology releases, innovations in products and services, case studies, support white papers, and more.

A Podcast puts your brand on the other side of the microphone, being interviewed directly by host, Chad McDaniel. Each interview produces approximately 30 minutes of content and can highlight your brand’s thought leadership and differentiation, helping build awareness and credibility within our CX community. Episodes appear on popular podcast players and the Execs In The Know website. Podcasts are promoted in emails, at events, in the Insight Magazine, and on social media. This sponsorship includes rights to the deliverable podcast. Sponsors can then further promote their interviews on LinkedIn, their website, via press releases, and other marketing channels.

CX Marketplace

Unlike a typical vendor directory, our CX Marketplace features robust, dynamic content.

“Who We Are and What We Do” is frequently comprehensive but rarely compelling. Flesh out your brand story with video, social media embeds, downloadable materials, blog content, and more. Each listing is what you make of it. Vendors are encouraged to supplement their social media feeds with fresh content in a cadence that is comfortable to them. By housing the CX Marketplace within our exclusive online community, we enable members to privately share their insights based on personal experience. Members crowdsourcing insights from their peers builds valuable credibility in a highly competitive market where word of mouth can be a major differentiator.

Energize Your Marketing Efforts

To drive real value by building awareness for your brand’s industry expertise among a highly targeted audience of key Customer Management decision makers.

  • Digital Engagement

    Co-Branded Webinars
    Podcasts
    CX Marketplace

  • Live Engagement

    CX Marketplace
    Magazine Article Contributions
    Thought Leadership Promotion
    Content Creation

  • Content Promotion

    Subject Matter Briefings
    Private Dinners
    Customer Response Summits



“Chad and the Execs In The Know (EITK) team are in the top percentile of marketing partners I’ve worked with in my career. You won’t find a more genuine, enthusiastic, and thoughtful co-marketing partner. Chad and Susan, as well as the rest of the team, are extremely creative, professional, and a lot of fun to work with. The executive engagement that has resulted from taking part in EITK executive conferences and marketing programs has led to a wide variety of measurable results for Verint, and the relationships we have developed with industry executives have been very valuable.”

Greg Sherry, Vice President Marketing, Verint

“Execs In The Know puts us in touch with the right people, at the right companies. Their network is unsurpassed. Through custom webinars and executive dinner events, we’ve captured contacts that have led to conversations with dozens and dozens of decision-makers, across our target accounts. Chad and his team are fantastic to work with. They’re flexible, accessible and responsive, and they put in the effort to make their events a success. I always know that Chad and the EITK team will do whatever is necessary to maximize our investments in our co-marketing programs.”

Kevin Payne, Vice President of Marketing, [24]7.ai