Core Values

Ebrahim Hyder

Vice President of Customer Service

Ebrahim Hyder is an accomplished, award-winning professional with over +25 years of local and international experience in contact centers, customer service, strategic planning, and change management. He’s a results-driven leader with proven success working in both start-up and large global organizations. Ebrahim is energetic, bold, innovative, and believes in always putting the customer first. He serves on the Execs In The Know Corporate Advisory Board and is committed to providing CX leaders with meaningful research and insights, while simultaneously advancing the conversation on all facets of the customer experience. 

Lisa Sinacola

Worldwide Leader | Modern Life, Gaming and Customer Service - Customer Service and Support

In Lisa’s career in customer service and financial management spanning 25+ years, she continually delivers outstanding results through a combination of innovative customer support, strong financial operations, vision, and people development. She joined Microsoft in 2017 and is the Worldwide Customer Support Leader for CSS’s Modern Life, Gaming and Customer Service (MLGCS) team, a group of 300+ Microsoft employees and over 9,500+ Delivery Partners Advocates spanning 40 sites across the globe. The MLGCS organization provides service and support for all Microsoft consumer products and services, as well as commercial customer service support, customer protection and fraud.

She leads her team to provide a connected customer experience through respect, integrity, and accountability, fostering an inclusive environment that empowers MLGCS to use their diverse talents to achieve more for our customers, partners, and society.

Prior to this role, she was the Head of UK Consumer Customer Service at Vodafone, the largest UK telecommunication company. Lisa has a finance background and has spent a large portion of her career as a Finance Director running large financial operations across multiple industries.

She is a passionate advocate of Microsoft’s WOMEN Employee Resource Group (ERG), as well as a CSS’s Culture Executive Ambassador with an emphasis on D&I.

Lisa is based out of Manchester in the UK & attended Manchester University where she gained Financial & Business qualifications. Lisa was awarded the Microsoft Platinum Club Winner in 2019.   Lisa is a single mum of two boys spending much of her free time supporting them in their sporting activities & travelling to new places.