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CONTENT PROMOTION

The development and production of high-quality content is a challenge for many organizations, especially when their main focus is new and better products to serve the needs of their clients.

Luckily, Execs In The Know provides a variety of rich Content Promotion opportunities —many of which provide both promotional value as well as reusable content that can be distributed through your organization’s own promotional channels.

CX Marketplace

Unlike a typical vendor directory, our CX Marketplace features robust, dynamic content.

“Who We Are and What We Do” is frequently comprehensive but rarely compelling. Flesh out your brand story with video, social media embeds, downloadable materials, blog content, and more. Each listing is what you make of it. Vendors are encouraged to supplement their social media feeds with fresh content in a cadence that is comfortable to them. By housing the CX Marketplace within our exclusive online community, we enable members to privately share their insights based on personal experience. Members crowdsourcing insights from their peers builds valuable credibility in a highly competitive market where word of mouth can be a major differentiator.

Magazine Article Contribution

Be seen and be heard.

Have an original content piece in the form of an article that you want to get in front of CX leaders? Put your best content piece forward in 2020 with a branded Magazine Article Contribution in our inaugural Insight quarterly publication containing articles that will inspire innovation and provide valuable information leaders can reference. The magazine will be available to read online with an option to download for easy portability. The magazine will also incorporate up to three sponsored articles per issue woven in with exclusive Execs In The Know content. 2020 is a special year for Execs In The Know as we celebrate our 10-year anniversary, and this Insight magazine will be a flagship publication that will get ample visibility through email, social media, and at events.

Thought Leadership Promotion

Already have effective content, but searching for new people to present it to? Want to affordably get your message in front of tens of thousands of customer experience professionals?

An Execs In The Know Thought Leadership Promotion Email can be a highly effective way to demonstrate your knowledge and subject matter expertise through educational-based content. Regardless of whether you want to promote an event, product, or specific piece of content, we can carry your message to our highly targeted network list to help your message be heard. The Execs In The Know digital rolodex is 20,000+ contacts strong, and each of these individuals is a high caliber CX leader. We offer the functionality of creating, sending, and tracking media rich HTML or text-based email campaigns that enjoy high open and click rates. Reach new markets and contacts with your content. These email promotions provide an excellent option for companies seeking to get their message, knowledge, and expertise in front of decision-making customer experience professionals.

 

 

 

Content Creation

You understand your brand and your offering, and we understand what is relevant and of interest to customer management professionals.

Together, we can work to develop powerful written content that speaks to the needs of the CX community by highlighting the thought leadership and value proposition of your organization in an educational and credibility-building way. Whether you’re looking for a turnkey content solution or would just like some insightful feedback, we can help craft a message that resonates and influences. Our content creation services offer both copy and design options and extend to industry blogs, articles, newsletters, white papers, marketing materials, survey writing, and beyond. We also have optional extensive publishing and production capabilities to help ensure that the quality of your delivery matches the quality of your message.

Energize Your Marketing Efforts

To drive real value by building awareness for your brand’s industry expertise among a highly targeted audience of key Customer Management decision makers.

  • Digital Engagement

    Co-Branded Webinars
    Podcasts
    CX Marketplace

  • Live Engagement

    CX Marketplace
    Magazine Article Contributions
    Thought Leadership Promotion
    Content Creation

  • Content Promotion

    Subject Matter Briefings
    Private Dinners
    Customer Response Summits