The Opportunity to Be Adventurous and Brave Leaders at CRS Tucson

Explore The Unique Experiences That Await You

Customer Response Summit (CRS) returns in Tucson, Arizona, March 12-15, 2024. Join your fellow CX leaders and colleagues for a dynamic experience of learning, sharing, networking, and engagement.

CRS is an event that promises to ignite your passion, spark innovation, and forge lasting connections. It is so much more than just a conference – it’s an experience!

We will spend three days embracing brave leadership and clearly Defining What Matters to cultivate a focused environment, promote innovation, and drive positive impact.

Beyond the learning, check out a few of the unique experiences that await you in Tucson.

Daily Rituals

At JW Marriott Starr Pass, three daily rituals honor the beautiful cultures representing Tucson.

Mitakuye Oyasin (MEE-TAH-KAY AWE-SIN)

Join us each morning on the Salud Terrace to participate in a traditional Native American Mitakuye Oyasin ceremony and unique Sonoran Desert experience. This is where you can find peace and reflect on the connection we all have with nature and each other, finding focus and creating lasting memories.

In a ritual that is centuries old, you will have the opportunity to make your intentions known to the universe through the burning of sage.

Morning Hike
Wednesday, March 13
6:30 am – 8:00 am

The JW Marriott Starr Pass Resort provides immediate access to various hiking trails right outside its front doors. Are you feeling adventurous and brave? Take on a morning hike and be rewarded with stunning views as you experience nature’s window of opportunity with four picturesque mountain ranges: Tucson, Tortolita, Santa Rita, and Santa Catalina. 

Attendees can enjoy the convenience of several trailheads located on the resort grounds. The trails offer a mix of hills, flat areas, and diverse terrain, making them particularly enchanting during the mornings and evenings.

Evening Tequila Toast

Join us each evening on the Salud Terrace to embrace a beautiful sunset and partake in a cherished nightly ritual – the Tequila toast. This experience invites you to savor one of 150+ handcrafted tequilas, accompanied by a complimentary toast.

Raise your glass and join in the spirited chant: “Arriba, Abajo, al Centro, al Dentro, Salud!” (Up, down, out and in).

Evening Networking Event

Thursday, March 14
6:30 pm – 9:30 pm

Get ready to step into your boots because we’re bringing together the brightest minds in CX for an unforgettable evening networking event in a charming little town packed with turn-of-the-century charm.

Prepare for a night filled with lively music, dancing, captivating entertainment, and various special experiences. Join us for a night to remember, where you can mingle with our renowned special guest, and enjoy a toast to new connections.

The Views

Nestled in the serene Tucson Mountains, the JW Marriott Tucson Starr Pass Resort is a haven where luxury meets the raw beauty of the Sonoran Desert.

Waking up here means opening your eyes to a symphony of colors as the early morning sun washes over the rugged landscape, casting a golden glow on the native cacti and wildflowers.

Throughout the day, the expansive blue skies create a vivid contrast against the earthy tones of the desert, offering a tranquil and invigorating view. As dusk falls, the horizon is set ablaze with fiery hues, crafting unforgettable sunsets that blend seamlessly with the resort’s elegant, nature-inspired architecture. This luxurious escape offers an ever-changing canvas of breathtaking views, providing a unique blend of opulence and the untamed spirit of the Arizona desert.

Charity Golf Tournament

As a leader, be brave and stand for something that can make a lasting impact. Join us for a meaningful day of golf at the Swing Against Stigma: A Leading with Impact Charity Golf Tournament on Tuesday, March 12, 2024, at The Club at Starr Pass, part of the JW Marriott Tucson Starr Pass Resort & Spa in Tucson, AZ.

Starting at 2:00 PM, this event invites participants to a shotgun scramble, 9-hole golf tournament set against the stunning backdrop of the Tucson Mountains, featuring a challenging desert course with dramatic elevation changes and iconic saguaro cacti.

By participating, you’ll not only enjoy a fantastic day on the green but also contribute to the National Alliance on Mental Illness (NAMI), supporting their efforts to destigmatize mental illness.

The event concludes with a dinner reception and awards ceremony from 4:30 to 6:00 PM, celebrating our collective effort to make mental health support more accessible. Grab your clubs, take a stance, and join us in making a difference!

Secure Your Spot with Special Pricing

From now through February 9, 2024, save $300 on your CRS registration with our special early bird pricing.