CX Research

  

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Within the Execs In The Know community, a wealth of CX knowledge exists as a part of our CX Research library. As the appetite for industry research and data continues to grow, we will be evolving and taking our research to new levels. 

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  • CX Leaders Trends & Insights

    CX Leaders Trends & Insights reports provide in-depth insights into the experiences and perspectives of both consumers and practitioners alike, including analysis and commentary from Execs In The Know community members. The CX Leaders Trends & Insights reports are part of a series that is published twice yearly, including a fall Consumer Edition and a winter/spring Corporate Edition.

  • CX Hot Topics Research

    Deep dive into some of the hottest topics within the industry. From Industry-based Reports, to Self-Help Solutions, Gig, Work-From-Home, AI, and more – put your finger on the pulse of the industry and discover which topics are being discussed and investigated within the Execs In The Know community.


CX Without Silos: Bridging Front- and Back-Office Operations to Elevate CX

Key Insights:

  • Forty-seven percent of CX leaders indicate the current level of investment in their back-office operations are either “Low” or “Very Low” compared to 17% who indicate “High” or “Very High”
  • Sixty-three percent of CX leaders describe the value provided to the wider organization by back-office operations as “Very High” or “High”
  • Seventy-seven percent of CX leaders view their back-office operations as either “Highly Aligned” of “Somewhat Aligned” with the goals and objectives of CX and customer care
  • Thirty-three percent of CX leaders feel “Very Positive” or “Positive” about the tech stack that currently supports their back-office operations, while 28% feel either “Negative” or “Very Negative”
  •  “Process Inefficiencies, Internal Silos, Bottlenecks” is the top challenge facing back-office operations (73%), followed y “Technology Limitations” (58%) and Data Management Challenges (48%)

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2024 CX Leaders Trends & Insights Consumer Edition

Key Insights:

  • The trend of consumers using Text-Based solutions more frequently than Voice-Based solutions continued for the second year in a row. Use of Text-Based solutions continue to grow, while use of Voice-Based solutions continues to fall.
  • Seventy percent of consumers were able to complete their transaction using self-help, the highest in the past three years of data, yet 50% of consumers say they “Always” or “Often” abandon because the solution was too difficult or ineffective.
  • Fifty-three percent of consumers think it’s “Very Important” for customer care and CX to have influence within a company, while another 31% think it’s “Somewhat Important.” Furthermore, 39% of consumers think that influence should be “Extreme.”
  • Eighty-six percent of consumers feel it is either “Very” or “Somewhat” important for agents to have empathy during the resolution process, while only four percent think it “Very” or “Somewhat” unimportant.

 

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State of the Tech: AI in the Contact Center

Among survey respondents:

  • Twenty-two percent indicate there is an AI executive leadership role at their organization, with another 18% indicating plans for such a role.
  • Fifty-one percent indicate an improvement in overall CSAT scores following deployment of AI for CX, while only 6% indicate a deterioration of same.
  • Sixty-seven percent of those with customer-facing, AI-powered solutions in place indicate their customers were either “Very” or “Somewhat” receptive to such solutions.
  • Sixty-eight percent expect increases in their AI-dedicated budget in the next 12 months, while decreases were anticipated by no one.

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Artificial Intelligence for CX: Exploring Consumer Perceptions

Key Finding

  • 55% of consumers would interact with an AI-powered virtual agent if it meant a faster, easier resolution to a customer care issue.
  • 45% of consumers thought it was appropriate for brands to use AI to assist customers in resolving their customer care issues.
  • 41% of consumer have an improved opinion of companies that are expanding their use of AI-powered technologies (whereas 17% have a decreased opinion).
  • If resolving a customer care issue using an AI-powered solution, consumers’ top channel preference would be Online Chat (38%), followed by Text/SMS (18%), and Email (12%).

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The 2024 CX Leaders Trends & Insights Corporate Edition

Key Finding

  • Seventy-three percent of organizations are currently investing in AI for their CX operations, up from 48% year-over-year
  • The most significant challenge for CX operations is “Legacy Systems/Processes/Tools,” with 35% of CX leaders naming this as their biggest challenge
  • Seventy-six percent of respondents described the influence of CX at their organizations as either “Extreme” (25%) or “Moderate” (51%), with only 7% describing CX’s influence as “Little” or “None at All”
  • More “Leadership Engagement/Recognition” is thought to be the top motivator for CX agents, with 59% of CX leaders naming it as one of the most effective

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Exploring Corporate Opinions on BPOs

Key Finding

  • 33% of those currently outsourcing said “Reduce Costs” is their primary objective for outsourcing, while 30% of those not currently outsourcing said “Reduce Costs” would be the primary driver should they outsource in the future (both top answers among each respective group)
  • Among the top concerns CX leaders have with outsourcing in general are Guarding Brand Equity/Reputation (65%), Program Performance and Quality (48%), Costs (38%), and Data Integrity/Security (35%)
  • 60% of survey respondents said they’d be willing to pay more for BPO services based on the suite of services and technologies offered by the provider
  • 50% of survey respondents expect no changes to their outsourcing situation in the coming year

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Experience & Loyalty Insights: A Research-Based Review — Retail & eCommerce

Key Finding

  • Among both “Loyalist” and “Non-Loyalist” consumers, “Provide Consistent, High-Quality Experiences at Every Touch Point” was the top answer when asked what Retail/eCommerce brands need to do to create an exceptional customer experience
  • On a five-point scale, 42% of consumers said Retail/eCommerce brands are providing “Better” or “Much Better” customer care compared to that of three years ago (pre-pandemic)
  • “Managing Cost, Including Rising Operational Costs” is expected to be the biggest CX challenge among most (56%) Retail/eCommerce brands in the coming 12 months
  • Only 36% of Retail/eCommerce brands consider themselves “Very Mature” or “Somewhat Mature” in using customer data to improve the customer experience compared to 60% across all industries

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THE 2022 CX LEADERS TRENDS & INSIGHTS - CONSUMER EDITION

 

Key Stats

  • When asked about the most frustrating aspect of resolving a customer care issue with a brand, the top answer was “Difficulty in Reaching a Live Person” (42%), distantly followed by “Poor Agent Quality (Communication, Attitude)” (19%)
  • Text-Based solutions had sizable year-over-year (YOY) gains with 35% of consumers naming them as their most frequently used solution (compared to 45% for Voice-Based solutions)
  • 50% of survey respondents shared about their experience when it was a positive experience, whereas 80% of survey respondents shared about their experience when it was a negative experience
  • Only 44% of survey respondents were “Very Satisfied” or “Satisfied” with their most recent use of self-help, versus 28% who were either “Very Dissatisfied” or “Dissatisfied”

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