Brand Spotlights

The Brand Spotlight Series showcases innovations and solutions to CX challenges, from today’s leading brands.

GoodLeap

An interview with Paul Brandt, Chief Operations Officer at GoodLeap

At GoodLeap, technology is more than a tool; it’s a force for good. As a leading provider of best-in-class financing and software products for sustainable home solutions, GoodLeap has helped more than one million homeowners make energy-efficient upgrades, from solar panels and heat pumps to roofing and smart windows, through a simple, fast, and frictionless digital experience.

Since 2018, the company’s platform has enabled over $30 billion in financing for sustainable products, empowering both homeowners and the thousands of professionals who rely on GoodLeap’s artificial intelligence (AI)-powered applications to streamline communication, operations, and payments.

Guiding this mission is Paul Brandt, Chief Operations Officer and Execs In The Know advisory board member, who leads the teams responsible for customer service, underwriting, installer relations, auditing, and more. Under his direction, GoodLeap has strengthened its reputation for operational excellence, creating experiences that are reliable, scalable, and deeply human.

Brandt also spearheaded the company’s first generative AI capabilities, deploying cutting-edge technology that has increased operational productivity by more than 40%, empowered internal teams with real-time co-pilot tools, and enhanced customer-facing support. Together, Paul and GoodLeap are proving that innovation and empathy are not opposites; they’re the foundation of a business built to last.

Execs In The Know (EITK): You’ve led customer experience and operations across energy, tech, airlines, and hospitality. What lessons from these different industries most influence how you lead GoodLeap today?

Paul Brandt: I’ve had the good fortune to work at some truly great companies across different industries. And what I’ve seen over my career is that it doesn’t really matter what industry you’re in. All customers have basic expectations that they want met, regardless of what or who they’re dealing with. Things like empathy, a willingness to act, empowered and helpful agents, not being passed around from one group to another, and acting with a sense of urgency, etc. It’s important to remember that we’re all customers in our everyday lives, whether we’re going out to eat at a restaurant, shopping, or visiting the pharmacy.

I know how I want to be treated and how I want my loved ones to be treated, so why should I expect it to be any different for our customers? Our team members need to always keep this foundational principle top of mind and never treat any customer interaction as “just another call/ text/chat/email.” It’s not, and thus, they model the behavior and helpfulness they would expect and want for themselves or a loved one.

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The GoodLeap Brand Spotlight is featured in the October 2025 issue of CX Insight magazine.

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