Every year, leading research firms such as Forrester, Gartner, and COPC Inc. conduct and share insights and findings from industry studies, market analyses, workforce studies, and privately sponsored research. Are the outputs from these efforts simply interesting to know, or do they really help shape your customer experience (CX) strategy?
Join Fancy Mills, COPC Inc. Product Marketing and Content Leader, as she facilitates a panel of CX leaders in exploration of how the industry can best unlock the value of CX research. In this session you will learn how to use industry research to better:
• Inform your business decisions and CX strategies
• Shape the design of future products and services
• Transform insights into initiatives
• Benchmark your own operations against CX leaders and innovators