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Stepping Back to Progress Forward: A Dialectic In AI

Artificial intelligence (AI) is a clear part of our future, both in our own day to day lives, and in the experiences we provide to our customers. And while AI is changing everything, it is still itself rapidly evolving.

For many companies, early adoption and deployment of AI-powered solutions performed well and earned much deserved recognition. But as the technology has evolved, it’s clear that some of the earliest AI-powered solutions are now hampering the ability to deliver an easy, personalized, automated, and targeted solution.

Join Brett as he shares the successes and challenges of an 18-month journey with Sun Basket’s ground-breaking chatbot, Sunny B. Learn how early successes gave way to new challenges, and get an insider’s look at the company’s decision to take a step back, reevaluate, and develop a new AI framework that allows for enhanced automation capabilities across multiple customer touchpoints.

Speaker Bio
  • Brett Frazer

    Vice President of Customer Service - Sun Basket

    Brett collaborates with Sun Basket’s senior leaders in creating and delivering an engaging and hassle-free way for Americans to eat deliciously, and healthily. The team of Customer Service Rockstar’s he serves, is a voice of their customers across Sun Basket, and a voice of Sun Basket to their customers.

    Brett brings over 20 years of experience working with multi-national organizations and startups to design, build or enhance their customer service organization. Regardless of role, position, or organization, the focus and passion of his work has been to create experiences that not only keep customers coming back, but that lead them to recommend others to join them.