fbpx

Leveraging Emotion to Improve CX & Elevate Contact Center Performance

Brands are officially doing business in what Forrester calls, “The Age of the Customer.” In this new era, customer experience (CX) is the battleground in which organizations win and lose. In order to compete effectively in The Age of the Customer, brands need to elevate their approach to CX and that journey starts in your organization’s contact/customer engagement centers.

Join Brian LaRoche, Marketing Director at CallMiner, as he provides an overview of the keys to delivering five-star CX experiences in contact centers through the understanding and actioning of insights derived from customer’s emotional engagements with your organization. During this session, you’ll hear about:

  • Why emotion is a key driver for developing strong and lasting customer relationships
  • How talent and technology investments can pay dividends in customer loyalty
  • Understanding the differences between sentiment and emotional measurement
  • The benefit of “getting emotional” with your frontline agents
Speaker Bio
  • Brian LaRoche

    Marketing Director - CallMiner

    Brian LaRoche is Director of Event & Field Marketing for CallMiner and is responsible for the promotion of his organization’s Omni-Channel interaction analytics technology and services platform through the planning and production of physical and virtual events, webinars and podcasts. Mr. LaRoche has a long-standing comprehension of Call Center operations as in the course of his career he not only designed and marketed the full gamut of call center technologies, he ran a multi-site sales, customer service and lead development Call Center operation. A member of CCW’s Advisory Board, LaRoche is also the host and moderator of CallMiner’s popular Education Webinar series and is a frequent blogger, podcaster, guest speaker and author on speech analytics, technical, collections, sales, customer experience and leadership topics.

    About CallMiner
    CallMiner is recognized as a leader in the speech analytics software industry, transforming your customer interactions with conversational insight to drive positive experiences and profound business change. Uniting with our customers and partners, our platform surfaces intelligence captured across your multiple communication channels and compels action that leads to improvement within and beyond the contact center for customer experience, employee performance, compliance, security, fraud and interaction automation. www.callminer.com