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CX Leaders Trends & Insights

2024 Consumer Edition

An Execs In The Know Report Series

  

CX Leaders Trends & Insights Series

CX Leaders Trends & Insights provides in-depth insights into the experiences and perspectives of both consumers and practitioners alike, including commentary and analysis from Execs In The Know community members.

The CX Leaders Trends & Insights Series is published twice yearly,
including a fall Consumer Edition and a late winter/early spring Corporate Edition.

CX Leaders Trends & Insights

Consumer Edition - Published September 2024

In an era where customer expectations are continuously evolving, the ability to stay informed, to adapt, and to innovate is critical to maintaining a competitive edge.

The results in this report underscore several pivotal shifts and continuing trends in consumer behavior, such as the increasing move toward Text-Based solutions from Voice-Based ones (though Voice is still substantial) and the growing demand for faster, more straightforward customer service processes, all with a live agent within easy reach. These insights are not just statistics — they are indicators of where CX is headed. These and other results underscore the importance CX in shaping business-critical elements like brand opinion and customer loyalty.

Key Insights

  • Consumers continue to use Text-Based solutions more frequently than Voice-Based solutions. Use of Text-Based solutions continue to grow, while use of Voice-Based solutions continues to slide.
  • Seventy percent of consumers were able to complete their transaction using self-help, the highest in the past three years of data, yet 50% of consumers say they “Always” or “Often” abandon because the solution was too difficult or ineffective.
  • Fifty-three percent of consumers think it’s “Very Important” for customer care and CX to have influence within a company. Furthermore, 39% of consumers think that influence should be “Extreme.”


practitioners' perspectives

A heartfelt thank you to all the CX leaders who contributed their insights and experiences as a part of this release’s Practitioners’ Perspectives.

These individuals include:

John Caldwell Lisa Oswald Nick Price Andrew Pine Lisa Diehl

 

Special thanks to our edition partner, ACT, for providing expert guidance and collaboration on this report. Be sure to check out ACT’s insightful commentary on pages 5-8 of the report.

 

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