CX Leaders Trends & Insights

2025 Corporate Edition

An Execs In The Know Report Series

  

CX Leaders Trends & Insights Series

CX Leaders Trends & Insights provides in-depth insights into the experiences and perspectives of both consumers and practitioners alike, including commentary and analysis from Execs In The Know community members.

The CX Leaders Trends & Insights Series is published twice yearly,
including a fall Consumer Edition and a late winter/early spring Corporate Edition.

CX Leaders Trends & Insights

Corporate Edition - Published March 2025

The CX landscape continues to evolve, driven primarily by advancements in technology (most notably artificial intelligence [AI]), shifting customer expectations, and a focus on “customer first.”

This year’s CX Leaders Trends & Insights: Corporate Edition reveals a sector that is making significant strides in key performance indicators (KPIs) yet is still grappling with operational legacy issues that hinder advancement and pose real challenges to providing exceptional experiences across channels. While brands are accelerating AI adoption, many customer interactions remain too complex to be fully automated, reinforcing the need for a balanced approach between technology and an irreplaceable human touch.

Key Insights

  • Seventy-three percent of organizations are currently investing in AI for their CX operations, up from 48% year-over-year
  • The most significant challenge for CX operations is “Legacy Systems/Processes/Tools,” with 35% of CX leaders naming this as their biggest challenge
  • Seventy-six percent of respondents described the influence of CX at their organizations as either “Extreme” (25%) or “Moderate” (51%), with only 7% describing CX’s influence as “Little” or “None at All”

  • Read and download the full 2025 CX Leaders Trends & Insights Corporate Edition report.


practitioners' perspectives

Read and download the full 2025 CX Leaders Trends & Insights Corporate Edition report.

[DOWNLOAD THE FULL REPORT]

A heartfelt thank you to all the CX leaders who contributed their insights and experiences as a part of this release’s Practitioners’ Perspectives.

These individuals include:

 

We’d also like to take this opportunity to thank our edition sponsor, TELUS Digital, our distinguished partners and collaborators on this report. TELUS Digital’s commentary can be found on pages 6-11.

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