OUTSOURCING BRIEFING
OUTSOURCED WORKFORCE FOR CX EXCELLENCE
11:30 AM – 12:30 PM ET
Followed by a Corporate Peer Discussion on December 10th
An Execs In The Know Virtual Event
OVERVIEW
Customer experience (CX) continues to evolve rapidly, bringing significant change in how to recruit, where to recruit, retention, and training. Shifts in domestic – and even global – labor force markets suggest tightening of budgets, higher competition for things like pay, benefits, and signing bonuses, and higher attrition as workers chase pay to cope with increasing inflation. This environment poses serious challenges for brands that seek quality and consistency in their frontline workforce, while coping with the challenges of hiring, training, and managing a remote and outsourced workforce.
Join us December 9, 2021, along with Joy Park, Vice President of Business Partner Strategy and Support at Comcast, 20-30 of your peers, and a panel of outsourcing industry experts, to discuss how to
Effectively Build and Manage an Outsourced Workforce for CX Excellence in today’s rapidly evolving labor market.
Don’t miss out on this powerful discussion.
Meet The Hosts
Joy and Chad will lead the discussion to cover the topics at hand.
Joy Park
Vice President of Business Partner Strategy and SupportComcastChad McDaniel
PresidentExecs In The Know
Joy Park
Vice President of Business Partner Strategy and Support
ComcastJoy Park is the Vice President of Business Partner Strategy and Support at Comcast for both Care Contact Center and Technical Operations. In this role, she is responsible for customer experience strategy and operational support specifically around outsourcing strategy, vendor management, contracts management, capacity management, training, quality, communications, and third party audit and compliance. Her team supports over 20,000 FTEs across 12 countries with over a dozen business vendors for Care and over 6,000 FTEs for Technical Operations, managing spend around $1B.
Joy started her career in the telecommunications industry and worked in operations, network design engineering, finance and contract management working for several fortune 500 companies like AOL and Qwest as well as working at a few start-ups early in her career during the first dot.com bubble.
Joy is a graduate of Virginia Polytechnic Institute and State University with a double major in Bachelor of Science in Management and Bachelor of Arts in Psychology. She has also earned a Masters in Telecommunications from George Washington University. Joy is also a graduate of Betsy Magnus Institute of Leadership and also received Women’s Executive Leadership certification at Wharton, UPenn in 2015, CTAM executive certification at Harvard Business School in 2018 and Tuck Executive Leadership Program at Dartmouth in 2020.
Joy serves as a board of director for organizations such as Cancer Care Connections, PACE, a trade industry association for Customer Experience and Mandela Legacy Foundation. She also went on a mission trip in November 2019 to fight human/sex-trafficking working with El Pozo de Vida, an organization based in Mexico City to fight against modern day slavery. She also serves in the board for Mission to North America through her local church to help serve and support many organizations in the DMV area.
She resides in Fairfax VA, married with two children, 10th grade daughter and 4th grade son. In her spare time, she enjoys practicing yoga as she is a certified yoga instructor in Baptiste Power Yoga and spending quality time with her family and friends when she is not working or traveling.
Chad McDaniel
President
Execs In The KnowCo-Founder and President Chad McDaniel, President of Execs In The Know, is a well-known advocate for customer experience best practices. He works tirelessly to showcase the success of today’s CX Executive.
Take the outsourcing survey
Corporate CX end users: Complete our short outsourcing survey and be among the first to receive the results, which will be discussed at this Briefing.
OUTSOURCING TOPICS
Looking to optimize your outsourcing strategy within your organization? Join us alongside our panel of outsourcing experts and your leadership peers for 2 hours of can’t-miss learning, sharing, networking, and engagement to drive innovation in CX. We will address the biggest topics trending in our community through outsourcing topics sourced directly from registered attendees in advance.
Some possible discussion topics of the day could include:
- Next-Generation Agents’ Skillset
- Effectively Shifting to a Higher Mix of WFH Within Your Strategy
- Tackling New Labor Market Realities
- Understanding Geolocation Quality, Cost, and Culture Dynamics
- And much more

WHO SHOULD ATTEND
Attendees should include corporate executives who are focused on the operational strategy and execution of customer care. This includes those who are currently using or considering using Outsourcing in their CX strategy.
Vendor attendance to this event is limited to the participating panelists. If you’re a vendor (provider of CX services/solutions), please contact us at [email protected] to learn how to get involved.
The Panel
Along with Joy and Chad, the Panel will share their breadth and depth of insights.
Mary Flynn
SVP, Global Program Strategy24-7 IntouchAlan Pendleton
CEO and Co-founderArenaCXKristen Conner
Global Vice President, Sales and Customer Experience ManagementConcentrixMartin Lehtio
Chief Operating OfficeriQorKory Laszewski
VP Customer Experience InnovationTELUS International
Mary Flynn
SVP, Global Program Strategy
24-7 IntouchAs Senior Vice President of Program Strategy, Mary is responsible for overseeing key executive-level relationships with our partners and assisting the global operations leadership with its overall program strategy to drive performance excellence across the business. With 25 years of operational experience in Europe, Mary brings a strong client perspective to the team and has a keen understanding of how thriving and high performing partnerships drive great performance. She holds a BA in Applied Languages and an MBA from Dublin City University. In March 2021, she completed a year-long executive leadership program at Stanford University Graduate Business School. An Irish native, Mary is based in Amsterdam.
Alan Pendleton
CEO and Co-founder
ArenaCXAlan is a global operations executive with 25 years of experience leading supply chain, logistics and customer support functions. Before co-founding ArenaCX, Alan was Vice President of Member Experience and Supply Chain at Republic Wireless where he architected, designed and implemented the marketplace solution that later became ArenaCX. Under his leadership, Republic Wireless dropped its total support costs nearly 30% while improving every customer support KPI. Alan brings strategic planning and execution experience from companies like Avaya and Sony Ericsson, and now leads product, operations and sales for ArenaCX. Alan earned a Masters of Business Administration from Duke University’s Fuqua School of Business.
Kristen Conner
Global Vice President, Sales and Customer Experience Management
ConcentrixKristen has dominated the BPO industry for the past 20 years. She is a confident, articulate sales executive with expertise leading digitization, technology modernization, high-value sales strategy and CX innovation across many different industries. Kristen routinely challenges her clients, offering transformation and ingenuity instead of the status quo. She is commonly known to be an inspiring, adaptive, goal-achieving female leader who invests in professional relationships.
Kristen has a sound understanding of international finance; she is responsible for the profitability, forecasting, reporting and understanding of strategic indicators for global clients. She acts as a thought leader, providing guidance and an active role in corporate strategy creation and execution. She can naturally bring cross functional teams together to execute key elements of the strategic vision.
Martin Lehtio
Chief Operating Officer
iQorMartin Lehtio serves as iQor’s Chief Operating Officer (COO), including iQor’s domestic, nearshore, and offshore customer interaction sites. A 30+ year industry veteran, Martin leads a global team that works hand-in-hand with some of the world’s largest brands to deliver strategic thinking, operational expertise, digital technology innovation, talent management, and organizational effectiveness. Before joining iQor, Martin served as EVP & COO for IRT/CCT Group, an iQor strategic acquisition where he led client and technology delivery in addition to operations for some of iQor’s largest customers today.
Before that, he was also the CEO of Reserve Holding Corporation, a product marketing, sales, and support company. Martin holds a bachelor’s degree in Business Management from Barry University.
Kory Laszewski
VP Customer Experience Innovation
TELUS InternationalKory Laszewski currently serves as Vice President, Customer Experience (CX) Innovation at TELUS International where he is responsible for the development and growth of a global client base consisting of some of the world’s most disruptive brands. As a veteran of the Business Process Outsourcing industry, Kory has dedicated more than 25 years of his career supporting virtually every aspect of customer experience innovation from design, to build, to deliver. Over the years, he has helped clients realize CX efficiencies when it comes to expanding their global CX operations, adding automation and digital technologies into their CX portfolios, and most recently, ensuring that work-from-home CX programs are delivered to the highest standards.
THE AGENDA
Day one
December 9, 2021
11:30 AM - 1:30 PM ET
| 11:30 AM – 11:45 AM ET | Welcome & Kickoff | |
| 11:45 AM – 1:15 PM ET | Outsourcing Panel & Collaboration | |
| 1:15 PM– 1:30 PM ET | Wrap Up |
When you register, provide your top three most pressing challenges and/or opportunities for discussion and your input will help influence the discussion. This will be a 2-hour deep-dive conversation to help inspire you, guide innovation, and give you insights to propel your strategies.
Don’t miss this powerful solution-focused event full of learning and sharing.
day two
December 10, 2021
11:30 AM - 12:30 PM ET
CX Brand Leaders – Let’s Keep the Conversation Going
We’re sure to uncover topics during the Briefing that you are passionate about, so we’ve reserved time to dig in deeper.
As a corporate brand CX leader, after you register for the Briefing, you’ll receive an exclusive invitation to join us for a post-briefing, corporate-only discussion the following day. The goal of this session is to have a candid conversation with corporate-only attendees about key takeaways from the previous day’s knowledge share. Additionally, during Friday’s discussion, the floor will be open for you to bring forth additional questions or topics that you wish to address with your peers.
PARTICIPATING PARTNERS
Learn more about each partner by clicking on their logo below.
24-7 Intouch is a global customer care and technology company that provides value-driven, future-forward solutions. For over 20 years, we have been the people and technology behind the world’s biggest brands. Our customizable customer care platform uses insights and analytics to build loyalty and increase revenue for our client partners. 24-7 Intouch takes pride in developing top to bottom brand alignment on all our programs while empowering human potential through our emerging technology division, Laivly.
ArenaCX is the one-stop-shop for all things outsourcing. We believe modern businesses deserve a better outsourcing solution – so we’ve designed our platform to be the ‘easy button’ for outsourcing. We take the hard work out of finding, managing, and optimizing outsourcing relationships. When it’s simple to outsource, your business can reap the resiliency, scalability, and high performance made possible from a multi-vendor approach to outsourcing.
Concentrix Corporation (Nasdaq: CNXC), is a leading technology-enabled global business services company specializing in customer engagement and improving business performance for some of the world’s best brands including over 95 Global Fortune 500 clients and over 90 global disruptor clients. Every day, from more than 40 countries and across 6 continents, our staff delivers next generation customer experience and helps companies better connect with their customers. We create better business outcomes and help differentiate our clients through technology, design, data, process, and people. Concentrix provides services to clients in our key industry verticals: technology & consumer electronics; retail, travel & ecommerce; banking, financial services & insurance; healthcare; communications & media; automotive; and energy & public sector. We are Different by Design.
At iQor, our 35,000 amazing employees spanning nine countries are passionate about delivering an outstanding omnichannel customer experience for brands across the globe. Harnessing intelligent CX technology that can scale teams anywhere, our BPO solutions create happy employees and delighted customers. Our irresistible culture results in a smile with each interaction to create optimal customer experiences. We enable diverse teams to scale our BPO digital solutions from local to global to create the CX experience brands demand to win and keep customers. Read, see, and hear more at iQor.com.
TELUS International (NYSE & TSX: TIXT) designs, builds and delivers next-generation digital solutions to enhance the customer experience (CX) for global and disruptive brands. The company’s integrated solutions span digital strategy, innovation, consulting and design, IT lifecycle including managed solutions, intelligent automation and end-to-end AI data solutions including computer vision capabilities, as well as omnichannel CX and trust and safety solutions including content moderation. Fueling all stages
of company growth, TELUS International partners with brands across high growth industry verticals, including tech and games, communications and media, eCommerce and fintech, healthcare, and travel and hospitality.
INTERESTED IN BEING A SPONSOR?
Sponsors include solution providers – vendors, BPOs, software companies, etc.
The Rise of Multimodal Customer Experience: Are We Moving Too Fast?Omnichannel was promised as the solution to a fragmented customer journey. While it delivered in many ways a new paradigm is taking shape, one defined by multimodal experiences powered by AI, automation, and real-time context. Customers can now move fluidly between voice, chat, video, and digital channels, often without a visible transition. For some, this represents the ideal journey. For others, it can feel as though the human element of customer care is slipping away. As organizations race to innovate, many are unintentionally creating gaps, not just between channels, but between themselves and key segments of their customer base. With varying levels of digital fluency and generational differences, and varying expectations, a one-size-fits-all approach to CX no longer scales. So, the question becomes: In our pursuit of the future, are we leaving parts of our customer base behind? In this candid and forward-looking discussion, CX leaders will explore:
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CX Livewire: Consumer Voices, Real-Time ReactionsCustomer expectations are constantly evolving, and understanding how consumers perceive service, support channels, and emerging technologies is critical for shaping effective CX strategies. In this fast-paced and interactive session, panelists will explore key insights from Execs In The Know’s latest research findings, capturing the perspectives and expectations of CX leaders and consumers. Throughout the discussion, panelists will react to both the research findings and live polling of the CRS audience, creating a dynamic comparison between what consumers say they want and how organizations are currently approaching service delivery. These real-time insights will allow attendees to benchmark their own thinking against the room, while panelists share practical perspectives from inside their organizations on how they interpret, and respond to, shifting consumer expectations. Expect candid reactions, engaging audience participation, and thought-provoking contrasts between consumer sentiment and operational reality. This high-energy session is designed to spark conversation, challenge assumptions, and highlight where CX leaders may need to adapt in order to meet the evolving demands of their customers. |
Agent-Facing AI for CX: Through the Eyes of the AgentFor decades, contact center agents have been expected to act as human search engines navigating complex knowledge bases, policy documents, and fragmented systems to find the right answer for customers. But the emergence of agent-facing AI is beginning to shift that paradigm. Instead of simply retrieving information, modern AI tools can now interpret context, surface relevant guidance, and recommend next-best actions in real time. This panel will explore how CX leaders are deploying AI to transform the agent role, and what this experience is like from the agent’s perspective. Panelists will discuss how tools such as AI copilots, real-time knowledge synthesis, contextual assistance, automated summarization, and predictive assistance are helping agents navigate complex conversations more effectively while reducing cognitive load. At the same time, organizations must carefully balance automation with human judgment, ensuring agents remain empowered decision-makers. Panelists will also address the operational and cultural challenges of introducing AI into the agent workflow including trust, training, governance, and change management. Attendees will hear practical insights (and hopefully firsthand feedback from agents) on what’s working, what’s not, and how agent-facing AI can simultaneously improve efficiency, enhance employee experience, and deliver better outcomes for customers. |
The Next Gen CX Business Plan: Preparing for the Next 3–5 YearsFor years, organizations have piloted AI-powered support, automation, proactive service models, and intelligent self-service. Now, the industry is reaching an inflection point: what happens when these capabilities mature into the standard operating model? The question for leaders is no longer if these technologies work, but how to architect a business plan that thrives once they are fully integrated. Moving from pilot to scale requires a fundamental shift in how we lead. It demands a roadmap for workforce evolution, a commitment to data integrity, and a new definition of “success” that balances efficiency with the human connection customer still crave. What does workforce strategy look like when AI handles a significant portion of interactions? How do roles evolve? What investments must be made now in data quality, governance, and systems integration to support intelligent, proactive service? How is success measured? How do organizations deliver the trust, clarity, and the confidence that define Customer Assurance? In this discussion, CX leaders will explore:
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Customer Assurance: A Leadership Decision, Not a DepartmentCustomer Assurance is not a department or a checklist. It is the confidence customers feel when they know a company will show up with clarity, competence, and care. It is built through leadership decisions that shape how the organization communicates, operates, and responds when something matters most. In an era defined by automation, AI, and no-reply emails, customers are tired of simply being processed. They are asking deeper questions: Do I feel safe doing business with you? Do I trust this experience? Do I believe this company will take care of me when it counts? True assurance is what turns a transaction into trust. It requires more than strong service design. It takes leadership alignment, clear decision-making, and systems that make confidence possible at every stage of the customer journey. That includes how expectations are set, how issues are owned, how employees are empowered, and how technology is used to support rather than distance the customer relationship. In this discussion, CX leaders will explore:
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