Why AI Use Cases Are the Key to Smarter CX

Artificial intelligence (AI) is now central to every boardroom conversation. Yet, amidst a sea of ambitious claims and glossy demos, customer experience (CX) leaders are still seeking clarity. The truth is straightforward but challenging: to unlock real value from AI, leaders must move beyond promises and explore tangible, real-world use cases. These documented successes (and insightful failures) hold the key to more innovative, more effective customer experiences. Turning Abstract AI ….

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