Imagine a customer engagement conference where the energy is electric, the insights are actionable, and the connections are real. It’s time to experience the Customer Response Summit (CRS), where CX leaders come together to learn, connect, and drive real change.
In a sea of CX conferences, how do you choose the one that will truly make a difference for your team, customers, and bottom line? I propose considering the 5 Ps of a Successful Customer Experience Conference:
- People
- Place
- Purpose
- Perspective
- Performance
Most conferences are comparable in price, but what is the value you get for that price? That’s where the 5 Ps come in. Here’s why CRS delivers exceptional value on every level:
People
Who you learn with and from matters. At CRS, you’ll find a diverse group of CX leaders from various industries and experience levels, all eager to share insights and best practices.
When asked why they attended Execs In The Know’s CRS, the number one answer from first-time attendees and those attending their 20th conference was the opportunity to meet, reconnect, and network with amazing people. “It felt like a family reunion,” one attendee remarked, highlighting the strong sense of community at CRS. This dynamic mix of practitioners and solution providers fosters connections that lead to both immediate takeaways and long-term collaborations.
Place
Let’s be honest: a little sunshine and a change of scenery never hurt anyone’s learning experience. In fact, learning professionals have long known that the environment in which learning occurs significantly impacts the quality of absorption and retention of new information. A stimulating, comfortable, and distraction-free setting fosters focus and encourages active participation.
CRS events are strategically hosted in vibrant locations like Palm Springs, Austin, and Nashville, providing stimulating and enjoyable environments for learning and networking. “Execs In The Know does an amazing job in identifying fantastic locations that provide both an immersive environment for learning and a fun interactive environment for networking and celebrating,” shared one repeat attendee.
Perspective
Immerse yourself in a conference brimming with diverse perspectives. A mix of experiences, from seasoned practitioners to forward-thinking disruptors, ensures a rich knowledge exchange. This collision of perspectives will broaden your understanding, inspire new approaches, and equip you with the insights to drive meaningful change within your organization.
At CRS, thought leaders share new and proven ideas, challenging the status quo and sparking innovation. “Execs In The Know does an amazing job keeping this community ego-free,” explained one CX leader. There are competitors in the room, but they’re sharing ideas and talking about what they’re doing and what they’re doing differently. You don’t see that anywhere else.”
Purpose
When choosing a CX conference, consider its “why” on two levels. First, examine the organizing body’s purpose. Execs In The Know, the driving force behind CRS, is dedicated to advancing the CX profession and positively impacting the broader community through initiatives like “Leading Through Impact,” which addresses critical issues like mental health and environmental impact.
Second, evaluate the specific conference’s purpose. Each CRS event has a sharp focus and a clear theme, ensuring the content is relevant and actionable; in Palm Springs, the core focus was Building on Our Foundations of People, Technology, Data, and Humanity. “The quality of the agenda, and the thoughtfulness that goes into each of the themes, and every detail is top-notch,” raved one attendee. “It’s not a brand or product sponsored conference so the people connections and perspectives feel a little bit more genuine.”
Performance
A high-performing conference goes beyond engaging sessions. It also empowers you to elevate your team’s performance, enhance customer satisfaction, and ultimately achieve significant business results.
CRS delivers flawless execution and professional facilitation, creating a seamless and valuable experience. More importantly, it equips CX leaders with the tools and strategies they need to drive measurable employee, customer, and/or operational impact on their organizational performance. One attendee shared how a CRS session inspired them to completely revamp their ticketing system, shifting from a transactional to a relational perspective. “After each CRS I attend, there’s always a little something that gets like a worm in my brain that makes me go back and try to do something different,” they explained.
Conclusion
In summary, Execs In The Know, led by founders Chad and Susan McDaniel, does an extraordinary job curating phenomenal learning and networking experiences that bring together amazing People in fantastic Places to share diverse and relevant Perspectives with a mission-focused Purpose to enable exceptional Performance outcomes.
Don’t miss out! Register today for CRS Clearwater from March 3-5, 2025, and experience the difference for yourself.
This article was written by guest contributor Brett Frazer, Group Manager of QuickBooks Live at Intuit. Brett is a customer and employee experience executive with 18+ years in customer experience success, leading teams and organizations delivering world-class operations.
