CX Hot Topics Research

An Execs In The Know Report Series

Artificial Intelligence for CX: Exploring Consumer Perceptions

The excitement and interest around artificial intelligence (AI) for customer experience (CX) is stronger than ever. But what do consumers have to say about the topic?
Artificial Intelligence for CX: Exploring Consumer Perceptions is Execs In The Know’s first foray into a focused report on the specific topic of AI for CX. Featuring over 30 pages of consumer-based surveying results representing diverse views and opinions, this targeted report explores consumer awareness, adoption practices, experiences, and concerns when it comes to brands utilizing AI for customer care.
Included in the report is a special section dedicated to exploring the differences in consumer opinion among two specific cohorts: consumers with basic awareness of AI and those without. Interestingly, those with less awareness seemingly have higher rates of acceptance, positivity, and preference for of AI-powered solutions when compared to consumer with higher levels of awareness regarding AI.This report was developed and produced in partnership with Gladly.Key Insights:

  • 55% of consumers would interact with an AI-powered virtual agent if it meant a faster, easier resolution to a customer care issue.
  • 45% of consumers thought it was appropriate for brands to use AI to assist customers in resolving their customer care issues.
  • 41% of consumer have an improved opinion of companies that are expanding their use of AI-powered technologies (whereas 17% have a decreased opinion).

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