CX Hot Topics Research

2022 Self-Help Solutions: Exploring Consumer Experiences, Preferences, and Opinions

Self-help solutions are at a crossroads. On the one hand, the industry has proven that self-help solutions are highly efficient, effective, and successful in providing greater convenience and ease for a variety of engagement types, while also giving a boost to the bottom line. On the other hand, consumer expectations have catapulted in recent years, and consumers now expect their best experience to be their every experience.

In this consumer-based research, we take a close look at the self-help journey through the eyes of consumers, including users screened for recent use of a self-help solution. We also explore consumer preferences and opinions about self-help solutions.

This report was developed and produced in partnership with PTP.

Key Insights:

  • Self-help solutions resolved the issue or answered the question 78% of the time (among consumers screened for recent use of a self-help solution).
  • 60% of recent users of self-help solutions described the experience as either “Very Easy” or “Easy.”
  • 57% of recent users of self-help solutions described the solutions as either “Very Convenient” or “Convenient.”

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