CX Leaders Trends & Insights

  

2026 CX Leaders Trends & Insights: Corporate Edition

A must read for CX leaders seeking a clearer view of where the industry is headed, this year’s 2026 CX Leaders Trends & Insights: Corporate Edition report reveals a CX landscape in transition. AI has moved from experimentation to mainstream adoption, self-help and digital channels continue to expand, and multichannel journeys are now the norm. Yet many brands still struggle to deliver seamless, consistent, and easy experiences across assisted, unassisted, and blended customer journeys.
This year’s report results touch on many areas, including channel parity, consistency, and outcome-based measurement, highlighting the growing need to monitor self-help and multichannel journeys as rigorously as traditional assisted channels. Findings throughout the report underscore that the future of CX will be defined not by how much automation exists, but by how intelligently it is governed, how seamlessly channels work together, and how effectively organizations balance efficiency, trust, and human connection.Key Insights:

  • AI adoption within the contact center has more than doubled since 2022, with 67% of organizations now using AI. Agent-assist remains the most common use case (73%), while use of AI for data and process management jumped from 37% to 49% YoY.
  • Consumers are increasingly navigating multichannel journeys, with 82% reporting resolving issues across multiple channels, yet only 11% of CX leaders feel their organization delivers a seamless experience.
  • Self-help and AI-powered resolution are scaling, with 35% of brands now resolving 20–60% of total volume through self-help, up from just 13% in 2024. However, 47% of organizations still resolve less than 20% of volume this way, signaling continued reliance on assisted care.
  • Budget constraints have overtaken legacy technology as the top barrier to digital progress (52% vs. 44%), even as legacy systems remain the most frequently cited overall CX challenge.

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