CX Leaders Trends & Insights

2024 Consumer Edition
Consumer preferences and behaviors continue to shift in the customer experience (CX) space. This 2024 CX Leaders Trends & Insights Consumer Edition report provides invaluable insights into the current state of CX and highlights key trends that are reshaping how companies interact with consumers.

In an era where customer expectations are continuously evolving, the ability to adapt and innovate is critical to maintaining a competitive edge. The results in this report underscore several pivotal shifts and continuing trends in consumer behavior, such as the increasing more toward text-based solutions from voice-based ones (though Voice is still incredibly substantial) and the growing demand for faster, more straightforward customer service processes, all with a live agent within easy reach. These insights are not just statistics — they are indicators of where CX is headed. Furthermore, the results in this report underscore the importance CX in shaping business-critical elements like brand opinion and customer loyalty.

This report was developed and produced in partnership with ACT.

Key Insights:

  • The trend of consumers using Text-Based solutions more frequently than Voice-Based solutions continued for the second year in a row. Use of Text-Based solutions continues to grow, while use of Voice-Based solutions continues to fall.
  • Consumers’ top two suggestions for improving the multichannel experience include creating a faster, less complicated process (43%) and making agents more accessible (40%).
  • When asked if companies are getting better or worse at providing good customer care, 33% of consumers said “Better,” the highest percentage in four years’ worth of data (page 50).
  • Fifty-three percent of consumers think it’s “Very Important” for customer care and CX to have influence within a company, while another 31% think it’s “Somewhat Important.” Furthermore, 39% of consumers think that influence should be “Extreme”.

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