CX Leaders Trends & Insights

2023 CX Leaders Trends & Insights: Consumer Edition

The customer care industry has ushered in plenty of changes over the past few years. Ahead of the global pandemic (early 2020), automation, artificial intelligence (AI), agent versatility, chatbots, and omnichannel were already trending topics. In many ways,
the immensity of the pandemic accelerated these transformations. Many brands lost headcount or were walloped by unexpected volume, underscoring the value of Self-Help. This, in turn, injected greater complexity into human-assisted interactions, highlighting the need for upskilled agents. These and other changes have forever altered both contact center operations and consumer expectations.Today, many brands have settled into a steady state and consumers into newly revised expectations. This year’s CX Leaders Trends & Insights Consumer Edition results show that the new steady state is met with budding success, particularly in increased resolution rates (including First Contact Resolutions [FCR]), higher levels of consumer satisfaction, and migration to solutions oft-preferred by those who lead contact center operations. This report provides insights into these and other topics, painting a broad picture of the consumer’s current experiences and perspectives.This report was developed and produced in partnership with VXI.Key Insights:

  • Use of Text-Based channels continued to climb for the second year in a row.
  • Among respondents, “Difficulty in Reaching a Live Person” remains the most frustrating aspect of resolving a customer care issue with a brand.
  • Multichannel resolution rates continued to improve, standing at 86%.
  • Twenty-six percent of respondents feel companies are getting better at providing good care.

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