About Us

shaping the future

The CX industry presents an incredible opportunity to innovate and we are working alongside global CX leaders to change the customers’ lives. We’re helping CX leaders improve their business by crowdsourcing knowledge, exploring opportunities, expanding networks, and inspiring fanatical customer experiences.

 

 

 

our mission

  • Advance the conversation on all facets of the customer experience, to improve individual brand experiences and the industry as a whole.

  • Provide executives with insightful data, research, and learnings on the evolution of corporate and consumer expectations.

  • Strengthen our community through the brightest minds in customer experience, alongside business partners sharing best-in-class products.

  • Inspire greatness through brand collaboration. Our goal is to connect leaders and to enlighten and motivate change.


built for leaders by leaders

With the world's leading executives on our Advisory Board, together we can revolutionize customer experience.

Jared Benesh
Executive Vice President, Member Experience Transformation
State Employees’ Credit Union
Paul Brandt
Chief Operations Officer
GoodLeap
John Caldwell
Senior Director Team Member Service Centers
Target
Frid Edmond
Senior Vice President of Global Customer Engagement Centers
Marriott International
Jim Gallagher
Vice President, CARE Operations
Toast
Ebrahim Hyder
Vice President, Customer Service
Michael Kors
Mike Jones
Senior Director, Customer Care & Operations
The Home Depot
Peter Mallot
General Manager, Worldwide Support
Microsoft
John McCahan
Vice President, Customer Care
Formerly FTD
Sue Morris
Vice President, gTech Users & Product Operations
Google
Lisa Oswald
Senior Vice President, Customer Service
Travelzoo
Andrew Pine
Head of Consumer Affairs and Customer Relationship Center
Jaguar Land Rover North America, LLC
Todd Sale
Senior Vice President Customer Experience
Corpay
Tracy Sedlak
Senior Vice President, Customer Success
Offerpad
Alvin Stokes
Vice President, Global Reservation and Service Operations Guest Services
Princess Cruises
Carolyne M. Truelove
Vice President, Reservations and Service Recovery
American Airlines

Celebrating 15 Years of Leaders Learning from Leaders

Fifteen years ago, Execs In The Know started with something simple but powerful: real conversations. It started, as most meaningful things do, with connection between people leaning in and sharing stories. It wasn’t about being the loudest in the room. It was about listening, sharing, and building trust through transparency. That’s where our story began, and that’s still the heartbeat of our community.

We believed then, and we still believe now, that the best way to grow is to learn from one another. That belief has carried us from those first intimate gatherings to becoming one of the most respected CX leadership communities in the industry. Long before “community” was cool, we understood its power. We didn’t need algorithms to tell us what mattered. We listened. We created space for vulnerability in an industry built on performance. This is where CX trailblazers, boundary-pushers, and humble experts come to spark ideas, challenge assumptions, and forge connections. 

As we mark 15 years, we’re not just celebrating where we’ve been, we’re setting the tone for the next 15 years. This moment is about honoring the relationships, the breakthroughs, and the brave conversations that have fueled us, while setting the tone for what’s next. The future of CX is being shaped right here, by leaders learning from leaders. Because here’s what we know for sure: The best conversations are still ahead of us. And we’re just getting started. 

Meet Our Team

Our purpose is simple: to set the agenda for the future of customer experience.

  •  
    Chad McDaniel
    President & Co-Founder
  •  
    Susan McDaniel
    Co-Founder & COO
  •  
    Laurie Tomko
    Vice President, Marketing & Communications
  •  
    Scott Moberly
    Vice President, Partner Advocacy
  •  
    Gina Morkel
    Director of Marketing
  •  
    Jim Von Seggern
    Director of Market Research
  •  
    Elysia McMahan
    Director of Content and Marketing
  •  
    Tyler Ainge
    Digital Community and Social Media Manager
  •  
    Alison Warshal
    Events Manager
  •  
    Branden Perrin
    Email Program, Automation, and Database Manager
  •  
    Dave Armstrong
    Website and Graphic Design Manager

We believe that delivering exceptional customer experiences starts with the incredible individuals who make up our team. We pride ourselves on fostering an inclusive and diverse culture that celebrates uniqueness and embraces collaboration.

Our passionate and talented team members come from various backgrounds, experiences, and perspectives, bringing a wealth of knowledge and creativity to the table. Beyond our diverse skill sets, our team is united by a genuine passion for delivering excellence.

What sets us apart is our unwavering commitment to putting our global community of CX leaders at the heart of everything we do. We bring CX leaders together from across industries in a “Leaders Learning from Leaders” format to advance the conversation and set a new agenda for delivering amazing experiences for consumers.

How you can get in the know

We do this through our highly engaging Customer Response Summits, Briefings, Executive Roundtables, webinars, educational blog content, data-driven research reports, thought leadership whitepapers, corporate brand case studies, and so much more.

be in the know

 

 

 

Know It All (KIA) is our exclusive online networking community of CX leaders from the world’s biggest corporate brands. Together, we work together to solve challenges, build strategies, and set the agenda for the future of CX.

 

learn more about KIA

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