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About Us

shaping the future

The CX industry presents an incredible opportunity to innovate and we are working alongside global CX leaders to change the customers’ lives. We’re helping CX leaders improve their business by crowdsourcing knowledge, exploring opportunities, expanding networks, and inspiring fanatical customer experiences.

 

 

 

our mission

  • Advance the conversation on all facets of the customer experience, to improve individual brand experiences and the industry as a whole.

  • Provide executives with insightful data, research, and learnings on the evolution of corporate and consumer expectations.

  • Strengthen our community through the brightest minds in customer experience, alongside business partners sharing best-in-class products.

  • Inspire greatness through brand collaboration. Our goal is to connect leaders and to enlighten and motivate change.


built for leaders by leaders

With the world's leading executives on our Advisory Board, together we can revolutionize customer experience.

  •  
    Alvin Stokes
    Vice President, Global Reservation and Service Operations Guest ServicesPrincess Cruises
  •  
    Jim Gallagher
    Vice President, CARE OperationsToast
  •  
    Carolyne Truelove
    Vice President, Reservations and Service RecoveryAmerican Airlines
  •  
    Peter Mallot
    Worldwide Support Leader for Modern Life and Business ProgramsMicrosoft
  •  
    Ebrahim Hyder
    Vice President of Customer ServiceMichael Kors
  •  
    John Caldwell
    Senior Director Team Member Service CentersTarget
  •  
    Jared Benesh
    Executive Vice President, Member Experience TransformationState Employees' Credit Union
  •  
    Mike Jones
    Senior Director, Customer Care & OperationsThe Home Depot
  •  
    Sue Morris
    Vice President, gTech Users & Product OperationsGoogle
  •  
    Paul Brandt
    Chief Experience OfficerGoodLeap
  •  
    John McCahan
    Vice President, Customer CareFTD
  •  
    Lisa Oswald
    Senior Vice President of Customer ServiceTravelzoo
  •  
    Tracy Sedlak
    Vice President of Customer SuccessOfferpad
  •  
    Andrew Pine
    Head of Consumer Affairs and Customer Relationship CenterJaguar Land Rover North America, LLC

  • HOW WE GOT STARTED

  • In 2010, Execs In The Know was born and quickly evolved as a pillar of the customer experience industry.

    As a global community of CX executives from various industry verticals, EITK brings together high-caliber executives to learn, share, network, and engage to innovate. In 2020, we celebrated 10 years of inspiring excellence in customer experience.


Meet Our Team

Our purpose is simple: to set the agenda for the future of customer experience.

  •  
    Chad McDaniel
    President & Co-Founder
  •  
    Susan McDaniel
    Co-Founder & COO
  •  
    Laurie Tomko
    Vice President, Marketing & Communications
  •  
    Scott Moberly
    Vice President, Partner Advocacy
  •  
    Gina Morkel
    Director of Marketing
  •  
    Jim Von Seggern
    Director of Market Research
  •  
    Elysia McMahan
    Director of Content and Marketing
  •  
    Tyler Ainge
    Digital Community and Social Media Manager
  •  
    Alison Warshal
    Events Manager
  •  
    Branden Perrin
    Email Program, Automation, and Database Manager
  •  
    Dave Armstrong
    Website and Graphic Design Manager

We believe that delivering exceptional customer experiences starts with the incredible individuals who make up our team. We pride ourselves on fostering an inclusive and diverse culture that celebrates uniqueness and embraces collaboration.

Our passionate and talented team members come from various backgrounds, experiences, and perspectives, bringing a wealth of knowledge and creativity to the table. Beyond our diverse skill sets, our team is united by a genuine passion for delivering excellence.

What sets us apart is our unwavering commitment to putting our global community of CX leaders at the heart of everything we do. We bring CX leaders together from across industries in a “Leaders Learning from Leaders” format to advance the conversation and set a new agenda for delivering amazing experiences for consumers.

How you can get in the know

We do this through our highly engaging Customer Response Summits, Briefings, Executive Roundtables, webinars, educational blog content, data-driven research reports, thought leadership whitepapers, corporate brand case studies, and so much more.

be in the know

 

 

 

Know It All (KIA) is our exclusive online networking community of CX leaders from the world’s biggest corporate brands. Together, we work together to solve challenges, build strategies, and set the agenda for the future of CX.

 

learn more about KIA

  • START A CONVERSATION

  • Ready to Improve Your Customer Experience?

    Join a global community of CX executives to learn, share, network, and engage to innovate.