2025 CX Leaders Trends & Insights: Corporate Edition

The 2025 CX Leaders Trends & Insights: Corporate Edition report provides invaluable insights into the current state of CX and highlights key trends that are reshaping how companies interact with consumers.

The CX landscape continues to evolve, driven primarily by advancements in technology (most notably artificial intelligence [AI]), shifting customer expectations, and a focus on “customer first.” This year’s CX Leaders Trends & Insights Corporate Edition reveals a sector that is making significant strides in key performance indicators (KPIs), yet is still grappling with operational legacy issues that hinder advancement and pose real challenges to providing exceptional experiences across channels. While brands are accelerating AI adoption, many customer interactions remain too complex to be fully automated, reinforcing the need for a balanced approach between technology and an irreplaceable human touch.

As CX leaders look ahead, the challenge will not just be in implementing AI and modernizing systems, as these are table stakes. It will more crucially be in ensuring these investments drive real, human-centered outcomes. Technology should enhance, rather than replace, the personal connections that define exceptional customer experiences. By integrating innovation with a strong cultural foundation, CX leaders can bridge the gap between automation and meaningful engagement, shaping the future of customer experience for years to come.

This report was developed and produced in partnership with TELUS Digital.


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