2025 CX Leaders Trends & Insights: Consumer Edition

A must read for CX leaders looking for deeper consumers insights, this year’s 2025 CX Leaders Trends & Insights: Consumer Edition report reveals a consumer in transition. Younger consumers are increasingly adopting text-based solutions, turning to self-help solutions in record numbers, and are expecting more inclusive, empathetic care. At the same time, the demand for live, agent-assisted support remains strong, particularly for complex or emotionally charged issues.

This year’s report also which includes an entirely new section devoted to diversity, equity, and inclusion (DEI), including nine all-new consumer survey questions. These findings, along with results throughout the report, underscore that the future of CX lies in hybrid care models that marry speed and efficiency with empathy and fairness.

Key Insights:

  • Text-based channels (Email, Online Chat, SMS) continue to gain traction, while use of Phone and in-person interactions further decline, though consumers over 60 remain strong advocates of Voice-Based support.
  • Self-help adoption (for all purposes) surged from 55% in 2024 to 78% in 2025, with resolution rates improving to 81%. Yet, 52% of consumers report abandoning self-help tools “Often” or “Always” due to poor usability or inadequate outcomes.
  • 75% of consumers have or would avoid doing business with a company if they disagreed with that company on matters related to DEI.
  • 91% of consumers think it is either “Very Important” or “Somewhat Important” that companies treat all customers fairly, regardless of background or identity.

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