fbpx

2024 CX Leaders Trends & Insights Consumer Edition

The 2024 CX Leaders Trends & Insights Consumer Edition report provides invaluable insights into the current state of CX and highlights key trends that are reshaping how companies interact with consumers.

One of the key takeaways from this research is the growing use and preference for Text-Based solutions, which has outpaced Voice-Based solutions for the second consecutive year. This trend highlights the consumer’s desire for convenience and efficiency in their interactions with companies.

Data elsewhere in the report suggests that while many consumers successfully use self-help tools, a significant portion still finds these solutions either too difficult or ineffective. This is creating friction when companies deploy strategies to deflect volume into self-help solutions that often fail to provide an adequate resolution. Addressing these challenges, particularly as it applies to AI-powered self-help, will be crucial as companies seek to optimize their care offerings, reduce customer frustration, and improve the overall experience.

This report was developed and produced in partnership with ACT.