For those of you that were unable to join us last week in Charleston, we hope that you enjoy the recap of one of our 5 Minutes of Brilliance sessions below.

The following is a guest blog by Joey Greenwald, Director, Demand Gen & Operations at Directly. 

At the bi-annual Execs In The Know Customer Response Summit,  March 12-14, 2018, Andy Yasutake, Senior Director of Global Technology and Solutions & Operations at LinkedIn, spoke about using Directly’s unique customer care model to manage customer service surges. Here are the key takeaways:

How does LinkedIn leverage the gig economy?

“There is this marketplace of people out there . . . very engaged members who are already active on LinkedIn hosting and helping other members. What if we could tap into that in some way? We partnered with Directly. Directly offers an expert-based solution. We already had a significant amount of members engaging in our community forums, in our help centers . . . What if we picked a few members and offered them a monetary reward?”

How did Directly help with a significant surge in customer service requests?

“Surge protection was built in. In 2012 when we had an issue . . .  it took us 16 weeks to recover. We had to hire a bunch of people that didn’t know how to use our tools. [In 2016]  it was [re] exposed, but a lot of members started contacting us. We had a 1300% increase. [This time] we engaged experts . . . and leveraging the power of the Directly platform with our tools and our brand of LinkedIn, we were able to improve performance.”

What has Directly done for LinkedIn overall?

“We were getting incredible response times. An email that would take twenty four, seventeen hours . . . we were getting response times in six minutes, so the customer satisfaction went through the roof. They’re going, ‘This is like a real time channel, except it’s email.’ Directly’s solution helped us identify members . . . offer them a Directly/LinkedIn co-branded message . . . but it offers [the service request] up first to [Directly] experts before it goes to an internal [representative].”

“It was an incredible solution that was just offering general support. The impact has been significant cost savings. . . . [and] we’re averaging 3 to 5 minutes on response times for emails that would have taken 24 hours. . . . Our internal employees . . . are actually working on higher value channels.”

If you want to watch Andy’s entire presentation (it’s not long, we promise), click here.

Join the CX conversation with Directly on Twitter @Directly, and if you want to find out how Directly can transform your customer service, visit their website or schedule a demo today.

The post 5 Minutes of Brilliance – How LinkedIn Handles Surges appeared first on Execs In The Know.

PHOENIX, AZ. April 10, 2017 – Following the recent release of the 2016 Customer Experience Management Benchmark (CXMB) Series Corporate Edition, Execs In The Know and COPC Inc. will be in Sunnyvale, California, on April 19, 2017, to host a CXMB Workshop. This exclusive, one-day event will be held at LinkedIn and offers customer experience professionals the chance to gather and share their challenges, successes and insights, while also making lasting connections in their local area.

The highlights of both the 2016 Consumer and Corporate Edition reports will be discussed in depth by COPC.

A few highlights from the findings:

– Although consumer opinion towards customer care has improved, gaps between consumer and corporate perception remain

– Preference for and use of Traditional Care slips, Email surprises and Mobile Care shines

– Consumer preference for live interactions over automated interactions remains strong, but companies continue to shift care away from live interactions and into automated channels

– Forced channel changes have a negative impact on both resolution and satisfaction rates

The featured speakers at the Workshop will be Scott Shute, VP of Global Customer Operations and Mark Quinn, Senior Director, Product Operations at LinkedIn. Scott is also a valued member of the 2017 Execs In The Know Corporate Advisory Board. Their keynote will focus on the Voice of the Customer at LinkedIn, how to best understand the needs of your customers, and tailor your customer experience.

In addition to the featured speakers highlighted above, there will also be presentations from subject matter experts on “Transforming From Customer Support to Customer Success” and “Keys for Personalized, Effortless Omnichannel Journeys”.

If you can’t attend the event, but are interested in obtaining either the CXMB Series 2016 Consumer Edition, or 2016 Corporate Edition, visit execsintheknow.com/resources/cxmb-series/.

About Execs In The Know

For over 15 years, Execs In The Know has built a reputation of excellence in the Customer Management Industry and a worldwide community of over 50,000 Customer Experience Professionals. Execs In The Know connects people to engaging industry content, thought leadership, current trends, peer-to-peer collaboration, networking, and industry employment opportunities. Examples of this can be seen at their Customer Response Summit events, roadshows, webinars, workshops, Blog Talk Radio segments, Industry Benchmarking Series, blogs, thought papers, and social communities.

To learn more about Execs In The Know, visit https://execsintheknow.com. For more information on their Customer Management Recruitment Solutions, visit www.justcareers.com.

 About COPC Inc.

COPC Inc. is an innovative global leader that empowers organizations to manage complex customer journeys.  The company created the COPC Customer Experience (CX) Standard and provides consulting, training and certification for operations that support the customer experience. Founded in 1996, COPC Inc. began by helping call centers improve their performance.  Today, the company works with leading brands worldwide to optimize key customer touchpoints and deliver a seamless experience across channels. COPC Inc. is privately held with headquarters in Winter Park, FL, U.S. and has operations in Europe, Middle East, Africa, Asia Pacific, Latin America, India and Japan.

For more information, please visit www.copc.com.

Media Contact

Alyssa Pitura
Director of Marketing and Brand Experience
info@execsintheknow.com
www.execsintheknow.com
@ExecsInTheKnow

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