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PANEL DISCUSSION: The Current State of CX

The Current State of CX

Members of the EITK’s Advisory Board take the stage to share their insights on the pressing challenges and opportunities shaping today’s CX strategies. The overall topic, carefully crafted by the board, reflects what’s most relevant to the CX community, ensuring a discussion that’s both timely and impactful for leaders navigating the evolving CX landscape.

Lisa Oswald
Senior Vice President, Customer Service

Peter Mallot
Worldwide Support Leader for Modern Life and Business Programs
Carolyne M. Truelove
Vice President, Reservations and Service Recovery


PANEL DISCUSSION: Retooling the Customer Service Agent for an AI-Driven World

Retooling the Customer Service Agent for an AI-Driven World

As AI automates routine tasks like FAQs and simple requests, customer service agents are increasingly vital for handling complex, high-emotion interactions that require empathy, critical thinking, and problem-solving. This shift demands hiring for emotional intelligence and communication skills, along with the ability to collaborate with AI tools.

Training must adapt to prepare agents for hybrid roles, where they enhance human interactions through AI support. As agents take on more specialized, high-impact tasks, compensation must reflect their growing importance as brand ambassadors. Organizations must rethink hiring, training, and retention to ensure agents are both technically and emotionally prepared to excel in an AI-enhanced landscape.

PANEL DISCUSSION: CX Storytelling with Data

CX Storytelling with Data

In today’s customer-driven market, companies are increasingly leveraging data to craft compelling Customer Experience (CX) stories that resonate with consumers. Businesses can gain deep insights into customer preferences, pain points, and expectations by harnessing data from various touchpoints—such as customer feedback, behavioral patterns, social media interactions, and transactional data. This data-driven approach allows companies to create personalized and engaging CX narratives that reflect their commitment to understanding and meeting customer needs.

Through advanced analytics, organizations can visualize the customer journey, identifying key moments that shape perceptions and influence loyalty. By analyzing quantitative metrics (e.g., Net Promoter Scores, Customer Satisfaction scores) and qualitative insights (e.g., customer reviews, sentiment analysis), businesses can illustrate how they have evolved in response to customer feedback, showcasing improvements and successes in delivering exceptional experiences. Data allows for continually refining CX strategies, enabling companies to highlight their responsiveness, adaptability, and focus on long-term customer relationships. Ultimately, using data to tell a CX story not only strengthens brand credibility but also fosters trust and emotional connections, setting companies apart in an increasingly competitive marketplace.

PANEL DISCUSSION: CX Livewire: Polling, Predictions, and Instant Feedback

CX Livewire: Polling, Predictions, and Instant Feedback

CX Livewire: Polling, Predictions, and Instant Feedback is an engaging 30-minute experience where the panel turns the spotlight on the audience! The panel will introduce a key topic and ask poll questions to gather real-time audience feedback. Panelists will predict audience responses and then dive into a lively discussion to explore whether their predictions were spot-on or missed the mark.

PANEL DISCUSSION: AI’s Superpower: Elevating Customer Experience Through Empathy and Personalization

AI’s Superpower: Elevating Customer Experience Through Empathy and Personalization

Explore how Artificial Intelligence is transforming the landscape of customer experience, not just through efficiency, but by creating deeper, more meaningful interactions. In this panel, we’ll dive into how AI tools like chatbots, recommendation engines, and sentiment analysis systems are being used to enhance empathy and personalize customer engagement. Learn how businesses are leveraging AI to build emotionally intelligent connections with customers, driving satisfaction, loyalty, and long-term relationships. Discover the future of AI as a catalyst for delivering humanized, impactful customer experiences.

Brad Utter
Assistant Vice President, Medicaid and Provider Contact Center

TJ Stein
Director of Customer Experience